There are seemingly numerous tales of tech innovators who merely awoke with an excellent thought, obtained investments to construct it out, and ended up changing into billionaires. After all, these tales are extraordinarily uncommon, however they’re thrilling to consider—particularly once you get up with an excellent tech thought of your personal.

You don’t want a lot expertise within the tech discipline to have a superb tech thought. For instance, you can have give you the thought for Uber with out an in-depth information of learn how to construct it out, or you can have give you the thought for eBay with only a passing information of how auctions work.

So let’s say you do give you an excellent tech thought and also you need to share it with the world. Do you have to let it go, assuming it’s both already been executed or isn’t doable to do, or do you have to take some steps to see that concept to fruition?

The Excessive-Degree View

First, there are a couple of factors you’ll want to deal with:

  • You don’t want a tech background to give you a strong thought. Don’t be intimidated when you don’t know learn how to code, or when you’re unfamiliar with {hardware} and software program fundamentals. In case your thought is powerful sufficient and you’ve got adequate funding, you may all the time pay a crew of tech specialists to construct the product in your behalf. In truth, this may be mandatory even when you do have the technical experience.
  • A strong thought isn’t sufficient to construct a superb enterprise. You must also be ready for the fact that merely having a good suggestion, or perhaps a nice product, isn’t sufficient to have a profitable enterprise. For instance, when you make a free app that everybody loves to make use of, however you’re not capable of host promoting or cost cash for downloading it, you won’t be capable of make a sustainable revenue.
  • Companies are arduous to start out. Beginning a enterprise is a sophisticated course of and one that would take you months from begin to end. On prime of that, it takes numerous working hours to develop a enterprise from its infancy to its closing type. Reviewing a guidelines of the steps mandatory to start out a enterprise might help you set life like expectations right here.
  • Most companies fail. Greater than half of companies fail throughout the first 5 years of growth, and it’s good to be ready for that. Even with an excellent thought, an excellent product, and a strong enterprise mannequin and crew to again you, it’s doable that your corporation will nonetheless fail.

When you settle for the realities of enterprise creation and growth, you can begin tinkering along with your thought to see if it’s really possible as a startup.

Aggressive Evaluation

Your first job is to run a aggressive evaluation. There are already hundreds, if not tens of millions of apps and applications in circulation, a lot of which aren’t closely publicized. You might discover that your good thought was already thought of by somebody with extra time and assets than you had. It’s not a pleasing factor to search out out, however not less than you gained’t waste your time growing one thing that already exists.

When you do discover that your thought has already been taken, all hope just isn’t misplaced. You may nonetheless create a enterprise when you’re capable of develop a variation of that concept that distinguishes your work not directly. For instance, you could possibly supply it higher, cheaper, quicker, or in a method that caters to completely different demographics. When you take this angle, you’ll have to delve even deeper into the aggressive evaluation. Search for different apps in the identical trade to get a really feel for the way they function, how worthwhile they’re, and whether or not they may very well be improved.

At this level, your tech thought is much less of an innovation and extra of a aggressive enterprise mannequin.

Technical Feasibility

In case your thought already exists not directly, you’ll have already got proof that the know-how might be constructed. In case your thought appears to be new, your subsequent job will probably be to find out the technical feasibility of your thought. Your app may sound good on paper, however can it’s created in a cost-efficient or affordable method?

This can be a tough query to reply when you don’t have a lot firsthand expertise within the tech discipline. Happily, there are a couple of approaches you need to use to make this dedication. When you’ve got the time and inclination, you can analysis the doable growth choices your self, studying about completely different applied sciences and potential limitations for growth. Nonetheless, it could be extra environment friendly to speak to somebody within the discipline. A software program developer or engineer would be capable of say with confidence how possible your thought is to develop, and could possibly level out the most important challenges.

Monetization Potential

Let’s assume your tech thought might be feasibly developed. Does it have an opportunity to make you cash?

Relying on what sort of tech you’re growing, there are a number of potential choices right here. When you create one thing for enterprises, you may cost companies to make use of your tech both on a per-product or in a subscription mannequin. When you’re creating consumer-facing software program, you may promote particular person licenses for that software program, or supply it without spending a dime whereas partnering with different companies for ads or affiliate hyperlinks.

Think about the chances, however make certain to floor your expectations with actual information. Would your goal demographics be keen to pay these costs?

The Enterprise Plan (and Plenty of Analysis)

After you’ve adequate data to really feel assured within the feasibility of your thought, you can begin making a marketing strategy. Your marketing strategy will cowl a number of areas, together with the distinctive worth proposition of your corporation, your imaginative and prescient and mission, your market evaluation, your aggressive evaluation, and naturally, a monetary forecast. Attempt to be as goal and research-focused as doable whereas drafting this doc.

Your marketing strategy will serve many functions, supplying you with an opportunity to establish key areas of weak spot or threats that you simply’ll have to proactively plan for. It would additionally function a blueprint to information your corporation growth within the early levels, and can function invaluable pitching materials when it comes time to draw funding.


Regardless of how a lot you’re keen to do the work by your self, it’s almost unimaginable to start out a tech firm as a solo entrepreneur. After you’ve a marketing strategy, contemplate purchasing round for expertise. You might want to associate with somebody who has important tech expertise, or rent crew members one on one to type your growth crew. The choices are virtually limitless, however the bottom-line purpose is all the time the identical: collect the best companions and workers to construct your tech as effectively as doable. You might not be capable of rent these folks straight away, however you may not less than construct a community of contacts and events so you can begin transferring faster when the funding is available in.


When you’re going to pay folks to develop your product or hit the bottom operating along with your advertising marketing campaign, you’ll have to have important preliminary funding. The way you get that funding is determined by your targets; angel buyers and enterprise capitalists are typical choices, however you can additionally pursue crowdfunding when you’re creating one thing tangible, or self-fund when you’re keen to take out a mortgage.

When you’re going to draw funding, you’ll have to have a strong pitch, however hopefully, after following all these steps, you’ll have a robust marketing strategy backed with analysis to show your thought’s value investing in.

It’s extremely difficult to take an thought from mere brainstorming to grow to be a possible startup—even when that concept is wonderful. Even good concepts could make for dangerous companies, and even good companies fail.

That mentioned, when you really imagine in your thought, when you’re keen to enhance it, and when you’re keen to place within the effort to create a robust startup from scratch, you could possibly run your personal enterprise within the tech world.


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